Makeup in the 70s: A Nostalgic Look

Here is your complete guide to makeup in the 70s.

Introduction to Makeup in the 70s

What is the best makeup in the 70s? Are you ready to step into a time machine and revisit the groovy era of the 70s? One of the defining aspects of that decade was the iconic makeup looks that graced the faces of fashion-forward individuals. From vibrant eyeshadows to bold lipsticks, the 70s was all about self-expression and embracing the unconventional. In this article, we will take a trip down memory lane to explore the popular makeup trends of the 70s, the influential icons who rocked those looks, the techniques and tools used to achieve them, and how you can interpret them in a modern context. So, dust off your disco ball and get ready to learn about the fascinating world of makeup in the 70s!

Popular Makeup Trends in the 70s

The 70s was a time of experimentation and boldness when it came to makeup. One of the most notable trends was the use of vibrant eyeshadows in shades of blues, greens, and purples. These bold hues were applied all over the eyelids and blended for a mesmerizing effect. Thick and dramatic eyelashes were also a hallmark of 70s makeup, achieved with the use of false lashes and layers of mascara for an attention-grabbing look.

Glowing and bronzed skin was also popular, achieved with sun-kissed blushes and shimmery highlighters that gave a natural, healthy radiance. Dark and defined eyebrows were another key feature of 70s makeup, often shaped into bold arches for a striking appearance. Glossy and frosted lipsticks in shades of pinks, corals, and browns completed the look, giving the lips a luscious and kissable finish.

Influential Icons of 70s Makeup

Several influential icons of the 70s left their mark on the world of makeup. One of them was Farrah Fawcett, known for her feathered hair and natural, glowing makeup looks. Her fresh-faced approach to makeup was all about enhancing her natural beauty and radiance, with soft eyeshadows, fluttery eyelashes, and a natural lip color.

Another iconic figure was Cher, who was known for her daring and avant-garde makeup choices. She was not afraid to push the boundaries with bold eyeshadows in unconventional colors and statement lipsticks that made her stand out in a crowd. Diana Ross, the legendary singer and actress, was also known for her sultry and glamorous makeup looks. Her signature style included dramatic eyes with thick eyelashes and glossy lips that exuded confidence also femininity.

Techniques and Tools for Achieving 70s Makeup Looks

Achieving the iconic makeup looks of the 70s requires the right techniques and tools. To recreate the vibrant eyeshadow looks, start by applying a primer to the eyelids to ensure long-lasting color. Then, use a fluffy brush to apply the bold eyeshadow color of your choice all over the lids and blend it outwards for a seamless transition.

Next, apply multiple coats of mascara or add false lashes to achieve the thick and dramatic eyelashes synonymous with the 70s. For the glowing and bronzed skin, use a sun-kissed blush on the apples of the cheeks and a shimmery highlighter on the high points of the face, such as the cheekbones and the bridge of the nose.

To shape and define the eyebrows, use a brow pencil or powder to fill in any sparse areas and create bold arches that frame the face. Finally, complete the look with a glossy or frosted lipstick in shades of pinks, corals, or browns to achieve that retro touch.

Modern Interpretation of 70s Makeup Looks

While the 70s makeup looks were iconic in their time, they can still be interpreted in a modern context. Here are some tips on how you can incorporate the essence of 70s makeup into your current beauty routine:

Play with Colors

Experiment with bold eyeshadow colors like blues, greens, and purples to add a pop of vibrancy to your eyes. You can also try using metallic or shimmery eyeshadows for a modern twist on the frosted eyeshadow trend of the 70s.

Embrace Bold Lashes

Thick and dramatic eyelashes are still a trend today, so don’t shy away from layering mascara or trying false lashes to achieve that glamorous 70s look. You can also opt for colored or textured lashes for a fun and unique twist.

Focus on Glowing Skin

The trend of glowing and bronzed skin is still popular today. Use a dewy foundation or a luminous primer to achieve a natural, radiant complexion. You can also add a touch of bronzer and highlighter for that sun-kissed glow.

Define Your Brows

Bold and defined eyebrows are still a staple in modern makeup looks. Use a brow pencil or powder to fill in your eyebrows and shape them into a defined arch that suits your face shape.

Experiment with Lip Colors

Glossy and frosted lipsticks may have been a trend in the 70s, but today’s lipsticks come in a wide range of finishes and colors. Try experimenting with different lip colors, such as matte, satin, or metallic, to find a shade that complements your skin tone and personal style.

Here’s a list of some of the most popular cosmetics fads and trends of the 1970s:

Makeup Fads & Trends	Description
Natural Makeup	Minimalistic and natural makeup looks were popular in the 70s, with a focus on dewy skin, defined brows, and glossy lips. This trend was influenced by the hippie movement also the desire for a more au naturel appearance.
Disco Glam	The disco era of the 70s brought about glamorous and bold makeup looks, characterized by vibrant eyeshadows in blues, greens, and purples, thick lashes, glossy lips, and the use of glitter and shimmer on the eyes, cheeks, and lips. This trend was all about standing out and making a statement on the dance floor.
Farrah Fawcett’s Feathered Hair and Makeup	Actress Farrah Fawcett’s iconic feathered hairstyle in the 70s inspired a makeup trend that focused on bronzed and glowing skin, defined brows, and a natural, sun-kissed look. This trend was all about achieving a fresh and youthful appearance, similar to Fawcett’s famous look.
Punk and Glam Rock Makeup	The punk and glam rock movements of the 70s influenced makeup with bold and daring looks. This trend featured dark and dramatic eye makeup with heavy black eyeliner, bold lip colors like blacks, blues, and purples, and unique and unconventional makeup designs that reflected the rebellious also non-conformist spirit of these musical genres.
Earthy Tones	Earthy tones, such as browns, oranges, and muted reds, were popular in the 70s, reflecting the natural and bohemian vibe of the era. These tones were often used in eyeshadows, lipsticks, and blushes to create a warm and earthy look that complemented the fashion styles of the time.
Pastel Makeup	Pastel colors, including soft pinks, lilacs, and blues, were also popular in the 70s. These colors were used in eyeshadows, blushes, and lipsticks to create a soft and feminine look that was reminiscent of the romantic also dreamy aesthetic of the era.

here is your complete guide to makeup in the 70s

Best Influences on 1970s Makeup

The makeup trends of the 1970s were influenced by various factors, including:

Pop Culture

The popular culture of the 70s, such as music, movies, and TV shows, had a significant impact on makeup trends. Icons like David Bowie, Cher, and Farrah Fawcett influenced the makeup styles of the era, with their bold and glamorous looks inspiring many makeup enthusiasts.

Fashion

The fashion trends of the 70s, such as wide-legged pants, platform shoes, and colorful patterns, also influenced makeup choices. Makeup was often used to complement and enhance the fashion styles of the time, with matching colors and bold statements.

Social Movements

The 1970s was a time of social and cultural change, with movements like feminism and civil rights influencing beauty standards. This resulted in a shift towards more natural and minimalistic makeup looks, as well as an emphasis on self-expression and individuality.

Technological Advances

Advancements in makeup manufacturing and technology also influenced 1970s makeup trends. New formulations, textures, and finishes of makeup products became available, allowing for greater creativity and experimentation in makeup application.

Top 1970s Makeup Elements

The makeup of the 1970s was characterized by several key elements, including:

Vibrant Eyeshadows

Bold and vibrant eyeshadow colors were a hallmark of 70s makeup. Blues, greens, purples, and frosted eyeshadows were popular choices, often applied in a dramatic and bold manner to create a statement eye look.

Thick Lashes

Dramatic and thick eyelashes were a prominent feature of 70s makeup. Layers of mascara or false lashes were used to create a wide-eyed and glamorous look, often paired with colorful eyeshadows.

Glowing Skin

Dewy and bronzed skin was a popular trend in the 70s. Luminous foundations, bronzer, and highlighter were used to create a natural and radiant complexion that exuded a sun-kissed glow.

Glossy Lips

Glossy and frosted lipsticks were popular in the 70s, adding a shiny and glamorous finish to the lips. Bold lip colors such as reds, pinks, and oranges were commonly used to create a statement lip look.

Defined Brows

Bold and defined eyebrows were a staple of 70s makeup. Eyebrows were shaped into defined arches using brow pencils or powders to frame the eyes and add structure to the face.

Glitter and Shimmer

Glitter and shimmer were often used to add a touch of disco glam to 70s makeup looks. They were applied to the eyes, cheeks, and lips to create a dazzling and attention-grabbing effect that was perfect for the disco era.

FAQs about Makeup in the 70s

What were popular lipstick colors in the 70s?

In the 70s, popular lipstick colors were often bold and vibrant. Bright reds, pinks, and oranges were common choices for lipstick, as well as deep plum and burgundy shades. Frosted or shimmery lipsticks were also popular, providing a glossy and glamorous finish to the lips.

What was natural makeup in the 70s?

Natural makeup in the 70s was characterized by a fresh and minimalistic look. It typically involved using neutral tones for the eyes and lips, with a focus on enhancing the natural features of the face. Soft earthy tones, such as beige, brown, and peach, were commonly used for eyeshadows, and light pink or nude shades were preferred for the lips. The emphasis was on achieving a natural, effortless, and youthful appearance.

What makeup did hippies wear in the 70s?

Hippies in the 70s often embraced a more bohemian and free-spirited approach to makeup. They tended to go for a natural and earthy look, with minimal use of cosmetics. Many hippies opted for au naturel looks, focusing on enhancing their skin’s natural glow and embracing their natural features. This often included skipping heavy foundation and using minimal or no makeup on the eyes and lips. Some hippies also experimented with colorful and unconventional makeup, such as face painting, tribal-inspired designs, and flower motifs, to express their individuality and creativity.

Did they wear glitter in the 70s?

Yes, glitter was a popular makeup trend in the 70s. Glitter was used to add a touch of disco glam and sparkle to various makeup looks. It was commonly applied to the eyes, cheeks, and even lips to create a dazzling and attention-grabbing effect. Glitter was available in different colors and sizes, and it was often paired with vibrant eyeshadow colors or glossy lipsticks to create a statement-making look that was perfect for the disco era.

Conclusion

Makeup in the 70s was all about self-expression, boldness, and experimentation. From vibrant eyeshadows to bold lashes and glossy lips, the 70s makeup trends were iconic and continue to inspire modern makeup looks today. By incorporating elements of 70s makeup into your beauty routine with a modern twist, you can pay homage to this glamorous era while creating a unique and trendy look. So, unleash your inner disco diva and have fun experimenting with 70s-inspired makeup!